The fouta: a beach and bath towel designed to last

Bath linens designed to last

When investing in bath linens, it's essential to choose a towel that's durable and long-lasting. Unlike conventional terry towels, which tend to wear out quickly and lose their softness, fouta is a sturdy, elegant textile designed to stand the test of time.

But then, why is fouta more durable than a traditional towel? We'll look at the differences in manufacture, care and longevity to see why fouta is a more economical and responsible choice in the long term.

1. A stronger weave than traditional towels

• The fouta is made from flat-woven cotton, which gives it a more resistant structure than the classic towel.
• Unlike cotton terry loops, which wear out over time and can deteriorate after several washes, fouta retains its integrity longer.
• Long, tightly-packed cotton fibers offer better hold and prevent fraying.

💡 Why does fouta last longer?

• It does not deteriorate even after repeated washing.
• It retains its suppleness wash after wash, unlike sponge, which becomes rough over time.
• Its weave does not retain excessive moisture, reducing the risk of mildew and decay.

➡️ Discover our recycled cottonfoutas, designed for long-lasting use.

2. A fouta retains its softness and suppleness over time.

• A terry towel often becomes rough and less absorbent after several wash cycles.
• fouta, on the other hand, softens over time thanks to its high-quality cotton.
• It requires no fabric softener, making it easier to maintain and more pleasant to use over the long term.

💡 Why doesn't the fouta become rough?

• Its flat weave keeps the fibers naturally supple.
• Unlike terry towels, it does not retain detergent residues.
• It dries quickly, avoiding the cardboard effect of prolonged humidity.

➡️ Choose a terry-linedfouta if you want to combine softness and durability.

3. A fouta is easier to care for than a terry towel

Easy washing and maintenance

• A fouta can be machine-washed at 30-40°C without any loss of quality.
• It does not retain moisture, thus preventing unpleasant odors and the formation of bacteria.
• No need for a tumble dryer: it dries quickly in the open air.

Why is the terry towel more restrictive?

• It takes longer to dry, which encourages unpleasant odors and mold.
• It requires more rigorous care, in particular with softeners to prevent it from becoming rough.
• It takes up more space in the machine, consuming more water and energy.

➡️ Discover our hard-wearing, easy-carefoutas for stress-free everyday use.

4. A fouta is a durable and economical investment

• It lasts for many years without losing its quality, unlike terry towels which wear out quickly.
• It can be used in a multitude of ways: as a towel, a sofa throw, a tablecloth... which makes it more profitable.
• It's lighter and takes up less space, reducing maintenance and storage costs.

💡 Why choose a fouta instead of a classic towel?

• You won't need to replace your towels as often.
• It reduces your water and energy consumption in the machine.
• Its price is often more advantageous in the long term, as it remains in good condition for longer.

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5. An eco-responsible, sustainable alternative

• Made from recycled cotton, fouta is a more environmentally-friendly alternative.
• Its manufacturing process uses less water than that of terry towels.
• It lasts longer, reducing the need to buy new ones frequently.

💡 Why is fouta a greener choice?

• It avoids textile waste, as it doesn't wear out quickly.
• It consumes less energy in washing and drying.
• Its artisanal weaving favors more sustainable production methods.

➡️ Find out more about our eco-friendlyfoutas.

Conclusion: is fouta more durable than a conventional towel?

The fouta is a durable, hard-wearing alternative, ideal for those looking for quality bath linens that are both aesthetically pleasing and eco-responsible.

• Its natural cotton weave makes it more robust and resistant over time.
• It retains its softness wash after wash, unlike terry towels.
• It's easy to care for, dries quickly and doesn't retain moisture.
• More versatile, it can be used as a towel, sofa throw or tablecloth.
• It represents a profitable investment, as it lasts longer and avoids frequent replacements.

If you're looking for a stylish, durable and easy-care towel, fouta is the best choice.

➡️ Explore our collection at BY FOUTAS and choose a fouta that will stay with you for years.