Discover our project
Since its creation, BY FOUTAS has been reinventing the fouta by combining artisanal tradition, premium quality, ethical commitment, and eco-responsibility.
Our foutas are woven from premium recycled cotton to reduce our environmental impact while ensuring exceptional quality.
Our products are made in Tunisian family cooperatives where expertise is passed down through generations. We support these workshops in their development and ensure they receive fair and equitable compensation.
The fringes on your foutas are hand-knotted by women living near the cooperatives. This gives them a valuable income, helping them achieve independence and support their families, especially as they might not otherwise have access to employment.
Our business helps us live up to our purpose.
Protecting Our Oceans for Tomorrow
We financially support several associations that raise awareness and take direct action to protect beaches and marine ecosystems.
Actions that matter
At BY FOUTAS, every commitment helps us bring our purpose to life.
From recycled cotton to sharing value with our artisans, including towel recycling and supporting environmental associations, we take action at every step to reduce our impact.
Ethical production
Every BY FOUTAS fouta is more than just a product; it's the result of cherished artisan craftsmanship, a special bond with our makers, and our use of recycled materials.
We work closely with our workshops to make sure everyone has fair and equitable working conditions, all while celebrating a unique textile tradition. For us, ethical production is all about bringing together quality, respect, and responsibility.
Pampered customers
Because your satisfaction is our greatest success, we pride ourselves on offering you a personalized and attentive experience.
Our signature touch: we call you to get to know each other and double-check your embroidery messages. We've already made over 3000 phone calls since 2020!
From your first click to delivery, our team is here to listen, meet your needs, and support you every step of the way.