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Premium Fouta in recycled cotton

A virtuous model

Hand woven, our foutas are designed with recycled cotton from surplus of ready to wear brands.

The fringes are hand-knotted by local craftswomen working from home to provide an income for their households.

Concerned about our ecological footprint, we ship your foutas in eco-responsible packaging and are members of 1% For The Planet.

Why our foutas are different?

Woman lying on the beach on a pink fouta flat weave - BY FOUTAS

1% more for the planet thanks to you and us.

We are members of the international 1% for the Planet collective and donate 1% of our annual sales to several environmental associations.

Our aim is to give priority to funding projects that protect and safeguard marine ecosystems.

1% for the planet logo - BY FOUTAS
fouta with embroidery

Want to personalize your foutas? BY FOUTAS takes care of everything.

You can have foutas embroidered in just a few clicks from the pages of each fouta model. Alternatively, go to the "personalization" section. Our workshop, based in France, will embroider your messages with care.

Customize a fouta
Personalized Fouta with company logo - BY FOUTAS

foutas for your company, your works council or an association?

You want to please your employees and customers. Choose high-quality embroidered foutas for your company, works council, association, etc.


Delighted customers!

Your feedback is invaluable to us!
With over 1,000 reviews and an average rating of 4.8/5 on Trustpilot, BY FOUTAS has established itself as the best online fouta brand!

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Woman wearing a blue chevron beach fouta in her hands - BY FOUTAS

What is a fouta ?

The foutas were originally Indian fabrics or pieces of cloth. It is in Tunisia that the fouta then experienced a lightning development to become the traditional towel for the sauna, the hammam and the spa. Nowadays, the fouta has become the essential summer accessory for sunbathing and drying off on the beach or at the swimming pool, and is now sold all over the world.

Most often made of cotton, a fouta is distinguished from other beach and bath towels by its 100x200 cm size and by the hand-rolled fringes at each end. The various weaving methods (flat, honeycomb, herringbone, etc.) give it finesse and lightness for rapid drying. Originally used as a hammam towel, fouta is now widely used as a beach towel, bath towel or pareo. Find out how foutas are made on our blog.

The fouta also exists in size XXL and BY FOUTAS is the specialist of this format. Measuring 200x300 cm, the fouta XXL or maxi fouta can be used as a family beach fouta or picnic tablecloth outside. It can also integrate your interior in throw of sofa, throw of bed, cover of summer, plaid or tablecloth.

A trendy accessory for many years now, the fouta is a great gift idea, especially when personalized. For a birthday, Christmas, birth, Mother's Day or any other occasion, giving an embroidered fouta always makes a lasting impression. To find out more, read our article on personalized foutas.

At BY FOUTAS, we have chosen to sublimate the fouta and to adapt it to the challenges of eco-responsibility. All our models of beach foutas and XXL foutas are woven in 100% recycled cotton in Tunisian artisanal workshops. They are then transported to the homes of craftswomen who knot the fringes by hand and thus provide an additional income for their households. In order to fight against the over-consumption of paper and plastic, we only use recyclable packaging, which is itself produced by a recycling process. They can also be used in case of product return.

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